PRIVACY POLICY
Last updated: 10 September 2026
Local Business Works respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how personal information is collected, used and protected when you use our website or contact us.
1. Who we are
Local Business Works is a trading name operated by Jack O'Sullivan.
For the purposes of UK data protection law, Jack O'Sullivan, trading as Local Business Works, is the data controller for the personal information described in this Privacy Policy.
Contact details
Email: jack@localbusinessworks.co.uk
Website: localbusinessworks.co.uk
2. Information we may collect
We may collect personal information that you provide directly to us, including:
- your name;
- business name;
- email address;
- website address;
- information you provide in an enquiry or audit request;
- correspondence between you and Local Business Works; and
- information reasonably required to provide our services.
Our website may also collect limited technical information such as IP address, browser type, device information and information about how the website is used, depending on the cookies and website services you choose to permit.
3. How we use your information
We may use your personal information to:
- respond to enquiries and audit requests;
- communicate with you about our services;
- take steps requested by you before providing a service;
- provide and administer services you purchase from us;
- prepare and deliver online presence audits;
- maintain appropriate business and financial records;
- improve our website and services;
- protect our website and business from fraud, misuse or security threats; and
- comply with legal and regulatory obligations.
We will not use your personal information for purposes that are incompatible with those described in this policy unless permitted or required by law.
4. Our lawful bases for using your information
UK data protection law requires us to have a lawful basis for using personal information. Depending on the circumstances, we may rely on:
Contract — where processing is necessary to provide a service you have purchased, or to take steps at your request before entering into a contract.
Legitimate interests — where processing is reasonably necessary for the operation and development of Local Business Works, provided those interests are not overridden by your rights and interests.
Legal obligation — where we need to retain or process information to comply with applicable laws, including tax and accounting requirements.
Consent — where you have specifically agreed to a particular use of your information and consent is the appropriate lawful basis.
The ICO states that organisations must identify at least one valid lawful basis whenever they process personal information.
5. Contact and enquiry forms
When you submit information through our website contact or audit request form, we use that information to respond to you and deal with your request.
Please avoid including unnecessary sensitive personal information in the free-text fields.
Information submitted through the form may be processed by our website hosting or technology providers where necessary to deliver the form and website functionality.
6. Marketing communications
We may contact you about Local Business Works services where permitted by applicable data protection and electronic marketing laws.
Where consent is required, we will obtain it before sending the relevant marketing communication.
Where the law permits us to rely on legitimate interests instead, we will consider whether the use is necessary and proportionate and whether your rights and interests override our interests. The ICO notes that legitimate interests can sometimes apply to direct marketing, but electronic-marketing rules may separately require consent.
You can ask us to stop sending marketing communications at any time.
7. Cookies and website analytics
Our website may use cookies and similar technologies to provide essential website functionality, remember preferences, maintain security and, where enabled, understand how visitors use the website.
Where required, non-essential cookies will only be used after you have given the appropriate consent.
You can manage your cookie choices through the cookie controls provided on the website.
Under current ICO guidance, users must be told what cookies do and why they are used, and non-essential cookies generally require consent before they are placed.
8. Who we may share information with
We do not sell your personal information.
We may share information where reasonably necessary with trusted service providers that help us operate Local Business Works, such as:
- website hosting and website-building providers;
- email and communications providers;
- payment providers;
- IT and cloud-service providers;
- professional advisers such as accountants; and
- other suppliers required to provide our services.
We may also disclose information where required by law or where reasonably necessary to establish, exercise or defend legal rights.
Where service providers process personal information on our behalf, we expect them to handle it appropriately and securely.
9. International transfers
Some technology providers may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that applicable data-protection safeguards are in place where required.
10. How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting and record-keeping requirements.
The appropriate retention period depends on the type of information and why we hold it.
For example, unsuccessful or general enquiries may be deleted when they are no longer reasonably required, while records relating to customers and transactions may need to be retained for longer to meet legal and accounting obligations.
11. How we protect your information
We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet-based system can be guaranteed to be completely secure.
12. Your data-protection rights
Depending on the circumstances, you may have rights including the right to:
- ask for access to personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to delete your information;
- ask us to restrict how your information is used;
- object to certain uses of your information;
- receive certain information in a portable format; and
- withdraw consent where we rely on consent.
Not every right applies in every circumstance.
To exercise your rights, contact us at jack@localbusinessworks.co.uk
13. Complaints
If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection.
14. Third-party links
Our website may contain links to websites operated by third parties.
We are not responsible for the privacy practices or content of third-party websites. You should review their privacy information separately.
15. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our services, website, technology or legal obligations.
The latest version will be published on this page and the “Last updated” date will be amended accordingly.